MCI: Failure Is Not an Option: How MCI Invented Competition in Telecommunications Lorraine Spurge

ISBN: 9781888232080

Published: April 1st 1998

Hardcover

356 pages


Description

MCI: Failure Is Not an Option: How MCI Invented Competition in Telecommunications  by  Lorraine Spurge

MCI: Failure Is Not an Option: How MCI Invented Competition in Telecommunications by Lorraine Spurge
April 1st 1998 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 356 pages | ISBN: 9781888232080 | 5.55 Mb

MCI: Failure Is Not an Option recounts MCIs fight for survival, taking on AT&T (then the mightiest corporation in the world), shaking up federal regulatory agencies, and racing to raise desperately needed capital as it generated competition inMoreMCI: Failure Is Not an Option recounts MCIs fight for survival, taking on AT&T (then the mightiest corporation in the world), shaking up federal regulatory agencies, and racing to raise desperately needed capital as it generated competition in an industry where consumers were denied any choice of service for over fifty years.

MCIs rise to success came just in time for it to lead the telecommunications revolution and alter forever the American business landscape. The story of MCI has many lessons to teach. In a compelling and easily accessible way it relates how to deal with competitors, how to increase market share, how to raise money in the early years, how to deal with regulation and change, how to hire the right employees who will become your partners, how to navigate through rapidly changing technology, and how to use advertising to create brand-name recognition.



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