DraftFCB+ULKA: Brand Building Advertising: Concepts and Cases M. G Parameswaran

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Published: January 27th 2011

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DraftFCB+ULKA: Brand Building Advertising: Concepts and Cases  by  M. G Parameswaran

DraftFCB+ULKA: Brand Building Advertising: Concepts and Cases by M. G Parameswaran
January 27th 2011 | Kindle Edition | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | | ISBN: | 9.58 Mb

The Case Book II highlights the key issues involved in the creation of brand building, consumer products, durables and services advertising. The case book has been compiled by the authors from the archives of Indias third largest advertising agencyMoreThe Case Book II highlights the key issues involved in the creation of brand building, consumer products, durables and services advertising. The case book has been compiled by the authors from the archives of Indias third largest advertising agency group, DRAFTFCB+ULKA.Highlights: 12 cases which are classified into: Consumer products Consumer durables Services 3 appealing articles: How Advertising Works Celebrity Endorsements Promotions in Car Marketing



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